Abstract: A container is disclosed for storage and dispensing of web roll products such as gift wrap. The container includes an elongated housing. A cylindrical barrel assembly is rotatably supported within the housing, and includes a plurality of roll storage cavities each having an open end and an open slot along a length thereof. A second end panel of the housing includes a rotatable cap frictionally attached to one end of the barrel assembly to rotate the barrel assembly within the housing. Removable storage boxes for storing gift-wrap related accessories are attachable to the housing. Wheels may be included on the housing to facilitate rolling the container.