Abstract: Advertising networks in accordance with embodiments of the invention present offers to users that execute an installation package. One embodiment of the invention a computing device, including a processor and a memory connected to the processor and configured to store install software comprising a client application, wherein the install software configures the processor to execute the client application to obtain target information including data descriptive of the computing device, transmit a request for a set of target offers, where the request includes the target information, obtain a list of target offers identifying at least one installation package that modifies the computing device, and display the list of target offers.

Abstract: Advertising networks are described that enable the provision of offers to a user device in response to activation of an installation package. One embodiment of the invention includes a user device connected to a network, an advertising server system connected to the network, where the advertising server system stores information concerning a plurality of offers, and a partner server connected to the network.