Abstract: A system and method for creating and distributing virtual channels of digital video content. Initially, a first entity is enabled to acquire digital video content from one or more sources and store the digital video content into a database storage device. Next, the first entity is enabled to select digital video content and group the selected digital video content to form virtual specialty channels, each virtual specialty channel having content customized for a particular viewer base. The created virtual specialty channels are stored in the database storage device which is accessible by a second entity over a public communications network. The second entity comprises infrastructure for delivering virtual specialty channels to individual viewers over a broadband communications channel.