Abstract: Service providers, service purchasers, and interested third parties may link combined expectations, resulting in real insight and greater satisfaction for all involved. A ranking of service providers is obtained from past service purchasers, the ranking comprising emotive satisfaction ratings of pre-selected attributes. Individual profiles for service providers are generated that comprise an emotive satisfaction rating value of pre-selected attributes. An emotive profile is obtained from a potential service purchaser that comprises the potential purchaser's assignment of an importance value to pre-selected attributes, and a list of service providers is provided to the potential service purchasers based on a correlation of the emotive profile and the emotive satisfaction rating values of service providers.