Abstract: A computer implemented system and method for retailers, brands, manufacturers, service providers, and resellers to deliver personalized messages based on a script about their products to an end user. The end user data has been collected via end user input, a social media database containing user input, a CRM database query based on end user information, cookies and browser header from the end user net surfing, and second and third party data providers, etc. The system and method via a web application server accesses and stores the end user data. A media server retrieves the data and with a content management system having product templates defined by the script, accesses the media file server and processes the media clips to generate a personalized message. A content distribution network relays the personalized message to the web application server which delivers the personalized message to the end user.

Abstract: A method, apparatus, system, article of manufacture, and computer program product provide a personalized promotional message. A request is received for the message. The request includes a keyword that denotes personalized attributes and a token that denotes a name of a consumer and is a component position in a script product. Based on the request, media components are concatenated to produce the personalized promotional message that is transmitted and received by the consumer.