Abstract: A fishing lure is molded to have the appearance of a fish from silicone rubber, a flexible plastic-like translucent material. It mimics the movements of a fish by means of its shape, flexible material, buoyancy and a hinged section. The lure reflects light well, especially accentuating movement, via colorful and reflective foil or ribbon centrally embedded within the lure's translucent material. It has a hook with a shank that is embedded within the material and projects from this material to form an eyelet for fastening a fishing line or lead. This fishing lure also has a weight embedded within the material in the lower, from part of the body which further aids the lure's mimicry of fish movements. A rattle is embedded approximately midway in the body which transmits faint intermittent sound underwater. The weight, specific gravity of the silicone material, and the mass of the hook combine to cause the lure to descend in water at a selected rate of one foot per one to ten seconds.