Abstract: A computer system and method that simplify the generation of business activity-related model-based output (e.g., spreadsheet output, output to software applications and output to visual displays). The method includes providing a computer system with a computer (e.g., a server computer), a user interface, a database (e.g., a relational database), an authoring editor module, an interview manager module, a rules generator module, a data manager module and an output generator module. Next, a set of model questions related to a business activity is created and stored in the database using the authoring editor module. An interactive interview is then presented to a user (via the user interface) using the interview manager module. The interactive interview includes a series of context-sensitive questions dynamically generated from the set of model questions by the interview manager module during the presentation of the interactive interview.