Abstract: An automated electronic negotiation system permits anonymous negotiations between one or more buyer entities and one or more seller entities. Each buyer entity and seller entity registers and provides information related to the respective entity. The information is stored confidentially and released in a step-wise fashion only upon authorization. The buyer and seller are represented by respective agents. The agents are typically software modules that conduct negotiations in accordance with a predetermined set of rules. The respective agents disclose information in response to requests during the negotiation process. Disclosures may be preauthorized or require explicit authorization of the information owner. Buyer and seller entities are assigned pseudo identities for initial negotiations. Disclosure of the true identity of the party must be explicitly authorized during the negotiation process.