Patents by Inventor Mark Hertenstein

Mark Hertenstein has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Targeted marketing for subscriptions
    Publication number: 20060004626
    Abstract: A system and method for utilizing point of sale data to target individuals with invitations for magazine subscriptions. A consumer receives an invitation for a magazine subscription and can purchase a magazine subscription in a retail store. When the consumer purchases a subscription at a retail store, they receive a cash incentive redeemable at the store. Consumers are made offers depending on selecting criteria including purchasing a magazine or being in the top percentage of spenders.
    Type: Application
    Filed: October 31, 2002
    Publication date: January 5, 2006
    Inventors: Eric Holmen, Mark Hertenstein, David Diamond