Abstract: Various embodiments of a product packing apparatus are disclosed. Embodiments may include a rotating head assembly configured to selectively rotate all or a portion of unique feed lines, to generate a desired packaging configuration. For example, embodiments of the present approach may be used to package bottles or cans of various beverage varieties. A plurality of feedlines may direct beverage varieties towards a rotating head assembly. Each feedline may deliver a specific beverage variety. Depending on the desired packaging configuration, some feedlines may divert around the rotating head assembly, whereas others deliver beverage varieties in linear arrays to the rotating head assembly. The rotating head assembly rotates a select portion of the beverage varieties to generate a desired packaging configuration of beverage varieties.