Abstract: Forecasted attributes may be determined for scheduled media items based at least in part on observed characteristics associated with previously presented media items. A division of the scheduled media items into a plurality of media segments may be identified based on the forecasted attributes. A media allocation plan may be determined by solving an optimization problem that includes the media segments and the forecasted attributes.

Abstract: A system and method for achieving optimal advertising is disclosed. In Internet advertising embodiments, small quantities of experimental advertising banner designs are tested to extract valuable information from the experiments. One or more embodiments can also incorporate array mathematics to help select and analyze the ad design elements that improve the results (e.g., click-thru-rate, revenue-per-impression, etc.) of the overall advertising campaigns. Embodiments of the present invention can also utilize a process of identifying influential design elements, selecting and testing banners representative of such design elements, obtaining feedback, and analyzing it to extract information from the experiments about which design elements are most important and which combination of design elements lead to the best overall banner.