Abstract: An improved system and method for personally curating an offer list of promotional offers from multiple offer sources in an online service is provided. Components for personally curated offer lists support operations accessible through a graphical use interface for creating, editing, sharing, and updating personally curated offer lists, as well as curating and viewing offers of the offer lists. A user may author and manage a personal list of promotional offers curated from multiple offer sources, such as brands, product types, places, deal clubs, shopping pals, and offer lists. The personally curated offer list may be shared with others such as shopping pals who may have similar interests. New offers may be added to the personally curated offer list, and the present invention may further notify others with whom the list is shared of such updates to the offer list.

Abstract: An improved system and method for personally curating an offer list of promotional offers from multiple offer sources in an online service is provided. Components for personally curated offer lists support operations accessible through a graphical use interface for creating, editing, sharing, and updating personally curated offer lists, as well as curating and viewing offers of the offer lists. A user may author and manage a personal list of promotional offers curated from multiple offer sources, such as brands, product types, places, deal clubs, shopping pals, and offer lists. The personally curated offer list may be shared with others such as shopping pals who may have similar interests. New offers may be added to the personally curated offer list, and the present invention may further notify others with whom the list is shared of such updates to the offer list.

Abstract: An improved system and method of providing offer groups to curate an offer list of promotional offers from multiple offer sources in an online service is provided. Components for offer groups support operations accessible through a graphical use interface for creating, editing, joining, and searching for offer groups, as well as curating and viewing offers of offer groups. Such operations may be governed according to rules of membership of an offer group, roles of members of an offer group, rules of visibility of an offer group, and rules of curating promotional offers for the list of promotional offers of the offer group. A user may create an offer group which others may join to participate in curating offers of interest to the group. Or users may identify and join offer groups of interest to browse curated lists of promotional offers pertaining to those interests.

Abstract: An improved system and method for generating offers from marketing communications is provided. Marketing communications, including marketing emails, may be received, and offer information may be extracted from the marketing communications. A marketing message retrieved may be parsed to identify and extract offer information including the brand, headline text, description, and other content. Offers may be generated from the offer information extracted from the marketing communications, and may be stored in persistent storage for serving to users of an online offer service through a variety of user interfaces. In various embodiments, messages identified from recognized brands may be presented in a graphical user interface for a user to read with messages from unrecognized brands. Furthermore, either the message or an offer generated from a message may be displayed in various embodiments through a variety of user interfaces where its relevance may be specified by a user's interests.

Abstract: An improved system and method of providing offer groups to curate an offer list of promotional offers from multiple offer sources in an online service is provided. Components for offer groups support operations accessible through a graphical use interface for creating, editing, joining, and searching for offer groups, as well as curating and viewing offers of offer groups. Such operations may be governed according to rules of membership of an offer group, roles of members of an offer group, rules of visibility of an offer group, and rules of curating promotional offers for the list of promotional offers of the offer group. A user may create an offer group which others may join to participate in curating offers of interest to the group. Or users may identify and join offer groups of interest to browse curated lists of promotional offers pertaining to those interests.

Abstract: An improved system and method for generating offers from marketing communications is provided. Marketing communications, including marketing emails, may be received, and offer information may be extracted from the marketing communications. A marketing message retrieved may be parsed to identify and extract offer information including the brand, headline text, description, and other content. Offers may be generated from the offer information extracted from the marketing communications, and may be stored in persistent storage for serving to users of an online offer service through a variety of user interfaces. In various embodiments, messages identified from recognized brands may be presented in a graphical user interface for a user to read with messages from unrecognized brands. Furthermore, either the message or an offer generated from a message may be displayed in various embodiments through a variety of user interfaces where its relevance may be specified by a user's interests.

Abstract: An improved system and method of providing offer groups to curate an offer list of promotional offers from multiple offer sources in an online service is provided. Components for offer groups support operations accessible through a graphical use interface for creating, editing, joining, and searching for offer groups, as well as curating and viewing offers of offer groups. Such operations may be governed according to rules of membership of an offer group, roles of members of an offer group, rules of visibility of an offer group, and rules of curating promotional offers for the list of promotional offers of the offer group. A user may create an offer group which others may join to participate in curating offers of interest to the group. Or users may identify and join offer groups of interest to browse curated lists of promotional offers pertaining to those interests.

Abstract: The disclosure describes systems and methods for scheduling an event in which user data, which may include social data, spatial data, temporal data and logical data, associated with each of the designated attendees of the event is used to prioritize and optimally schedule the event. Based on user data collected from past interactions with the network, for each attendee a priority score is generated for the event based on a comparison of the attendee's user data and the event information. One or more proposed alternate events are then identified based on the various attendees' priority scores of the event and their previously scheduled events. The organizer of the event may then select one of the proposed alternate events which is subsequently added to the attendees' electronic calendars.

Abstract: Described herein are methods and apparatus for measuring the effect of an online advertisement campaign on online behavior (searches relevant to the campaign and/or click activity on particular sponsored, algorithmic, and/or third-party links) of exposed users who have received a campaign advertisement. Online events of exposed and unexposed users are logged during a pre-campaign period (before any users receive any campaign advertisements) and a campaign period (when exposed users receive a campaign advertisement). A variety of behavior measurements and metrics may be determined using the logged user events. A metric may indicate the difference of an online activity between exposed and unexposed users during the campaign period or between exposed users during the pre-campaign and campaign periods. A metric may indicate the campaign's effect on an online activity by exposed users during the pre-campaign and campaign period in comparison to the online activity by unexposed users during the same periods.