Abstract: Approaches to facilitating targeted-advertisement-based event savings programs are provided. In certain implementations, a product or service type may be associated with a user. An advertisement identifying a product or service that relates to the associated product or service type may be provided for presentation to the user. A purchase of the product or service by the user responsive to providing the advertisement may be determined. An amount may be credited to an account on behalf of a beneficiary associated with user based on the purchase of the product or service by the user. In some implementations, a credit amount associated with purchasing the product or service may be determined. An estimated future value of the credit amount with respect to a time that corresponds to a predetermined life event associated with the account may be determined. The estimated future value may be provided for presentation to the user.