Abstract: A method for associating an advertisement with a particular message of a social media network, the method comprising the steps of: receiving message content of the message from a member of the social media network; analyzing the message content to identify content data; compare content data with data portions of a plurality of advertisements for a match there-between; selecting the advertisement based on a determined match between the content data and the respective data portion of the advertisement; and including the advertisement with the message content for subsequent access of the message by another member of the social media network.