Abstract: Computer-implemented methods and systems are provided that monitor brand performance in a holistic manner by calculating brand scores for a set of competitive brand names over time and in different geographical territories through disparate mass media and digital media channels. The methods and systems take into account i) different influence factors that pertain to a brand's influence on consumer behavior in the different media channels over time and in different geographical territories as well as ii) the exposure (spending) that use the brand in the media channels and the geographical territories over time. In embodiments, the brand score for a given brand can be calculated by transforming or filtering data representing positive and negative sentiment towards the given brand. Other systems and methods for monitoring and evaluating brand performance are disclosed and claimed.

Abstract: Computer-implemented methods and systems are provided that monitor brand performance in a holistic manner by calculating brand scores for a brand name over time and in different geographical territories through disparate mass media and digital media channels. The methods and systems take into account i) different influence factors that pertain to a brand's influence on consumer behavior in the different media channels over time and in different geographical territories as well as ii) the exposure (spending) that use the brand in the media channels and the geographical territories over time. Other systems and methods for monitoring and evaluating brand performance are disclosed and claimed.

Abstract: Computer-implemented methods and systems are provided that monitor brand performance in a holistic manner summarize in a single score for a set of competitive brand names over time and in different geographical through different mass media and digital media channels (e.g., paid, earned, and owned media channels). In embodiments, the methods and systems take into account i) different influence factors that pertain to a brand's influence on consumer behavior in the different media channels over time and in different geographical territories as well as ii) the expenditures (spending) made by the brand owner or agent with respect to advertisements and marketing materials or promotional material that use the brand in the different media channels over time and/or in the different geographical territories. Other systems and methods for monitoring and evaluating brand performance are disclosed and claimed.

Abstract: Computer-implemented methods and systems are provided that monitor brand performance in a holistic manner summarize in a single score for a set of competitive brand names over time and in different geographical through different mass media and digital media channels (e.g., paid, earned, and owned media channels). In embodiments, the methods and systems take into account i) different influence factors that pertain to a brand's influence on consumer behavior in the different media channels over time and in different geographical territories as well as ii) the expenditures (spending) made by the brand owner or agent with respect to advertisements and marketing materials or promotional material that use the brand in the different media channels over time and/or in the different geographical territories. Other systems and methods for monitoring and evaluating brand performance are disclosed and claimed.

Abstract: Computer-implemented methods and systems are provided that monitor brand performance in a holistic manner summarize in a single score for a set of competitive brand names over time and in different geographical territories through different media channels (e.g., paid, earned and owned media channels). In embodiments, the methods and systems take into account i) different influence factors that pertain to a brand's influence on consumer behavior in the different media channels over time and in different geographical territories as well as ii) the expenditures (spending) made by the brand owner or agent with respect to advertisements and marketing materials or promotional material that use the brand in the different media channels over time and/or in the different geographical territories. Other systems and methods for monitoring and evaluating brand performance are disclosed and claimed.

Abstract: A material testing apparatus for applying selected force and moment loads to a test specimen includes a base assembly coupleable to the test specimen. The base assembly includes a support member and a first load generating mechanism adapted to apply a first load to the test specimen. A reaction structure reacts the first load applied to the test specimen. The reaction structure includes a reaction support joined to the support member. A moveable head is coupleable to the test specimen and is moveable relative to the reaction support. A second load generating mechanism is coupled to the moveable head and the reaction support. The second load generating mechanism is adapted to apply selected loads to the test specimen in at least two degrees of freedom.