Abstract: A product locating system having one or more targeting units attached to the ceiling or other overhead location in a store or product storage facility, a computer system in communication with the targeting units and a scan gun for reading UPC codes on the products in the store or facility. The scan gun is in communication with the targeting units and computer system. The system is used to quickly and accurately identify the location of products on the shelves of the store or facility by projecting a beam of light toward the object on the shelf or the location on the shelf where the object is normally placed. The system reduces manpower for stocking products on the shelf, finds extra stock of the products and assists in inventory control. In addition, the system can be used to locate expired products and products which have been recalled.