Abstract: A computer based process that is adapted to work with a social media visual interface to provide active and real-time communication between users. The social media membership is made up of a plurality of members and the process collects and compares personal information pertaining to each member to identify common characteristics between members. The process also collects and compares information pertaining to one or more travel destinations and/or information relating to activities at a travel destination as provided by each member. The process subsequently uses the information provided by each member to associate each member with another member or with a group of members where each associated member has provided similar characteristics and interests.