Abstract: The collection of social data from social networking services for moderation purposes is improved by analyzing social mentions captured using an initial set of capture rules. The text and/or metadata of social mentions previously captured using an initial rule set of capture rules may be analyzed to identify common text and/or common metadata amongst those social mentions. A new rule set may be generated with capture rules having criteria selected based on the identified common text and/or common metadata. The new rule set may then be applied to capture new social data.

Abstract: The collection of social data from social networking services for moderation purposes is improved by analyzing social mentions captured using an initial set of capture rules. The text and/or metadata of social mentions previously captured using an initial rule set of capture rules may be analyzed to identify common text and/or common metadata amongst those social mentions. A new rule set may be generated with capture rules having criteria selected based on the identified common text and/or common metadata. The new rule set may then be applied to capture new social data.

Abstract: Disclosed are various embodiments for obtaining messages from content sites accessible via a network. Filtered messages are identified from the messages using filter criteria to identify ones of the messages having one or more characteristics relevant for a particular marketing circumstance. A topic is selected based on determining that multiple occurrences of the filtered messages relate to the topic. Based on selecting the topic, recommending the topic for targeted marketing in the identified marketing circumstance.