Abstract: The invention provides a system and method for more effective measurement and observation of listener or viewer response or commitment to various forms of audio and visual content, including music, film, television and Internet based content. The invention offers activities to users who can accrue incentives such as points for engaging in various activities. The invention tracks the user activities and matches it with user disembodied demographic information. Users who have accrued points can participate in auctions for various prizes. The invention also measures and tracks the commitment level to the content based on the types of activities selected by the user. The information gathered by the invention may be processed and reported to the content provider for better understanding of user tendencies. The invention also provides content providers with valuable information from key industry decision makers.

Abstract: The invention provides a system and method for more effective measurement and observation of listener or viewer response or commitment to various forms of audio and visual content, including music, film, television and Internet based content. The invention offers activities to users who can accrue incentives such as points for engaging in various activities. The invention tracks the user activities and matches it with user disembodied demographic information. Users who have accrued points can participate in auctions for various prizes. The invention also measures and tracks the commitment level to the content based on the types of activities selected by the user. The information gathered by the invention may be processed and reported to the content provider for better understanding of user tendencies.

Abstract: Systems for incentive enabling and demographic generation in order to allow content owners, distribution entities, advertisers and others to learn more about consumers and to incentivize comsumption of certain media products, infrastructure devices, or consumer products, among others. Preferably, systems according to the present invention include an integrating functionality which receives, stores and processes certain user demographic information with user content activity information, such as, for instance, streaming a particular song by a particular artist for a particular number of milliseconds, in order to award points or other incentives and to map various characteristics of content being consumed against user demographics. Functionality at the client level monitors content being streamed and reports information about that content, together with user demographic information, to the integrating functionality, or when the user is not logged in stores it locally for later reporting.