Abstract: Retroreflective sheeting is described comprising a viewing surface and a nonviewing surface and a thermal mass transferred image disposed in the optical path of the viewing surface wherein the thermal mass transferred image comprises a homogeneous unreactive thermoplastic composition. In one embodiment, the unreactive thermoplastic composition comprises at least one acrylic resin and at least one colorant, wherein the composition has less than 3 wt-% of components that are opaque at ambient temperature. The ratio of maximum diffuse luminous transmittance to total luminous transmittance of the composition is less than 50%.