Abstract: A programmable and universal video serving platform enabling brand safe digital ads to be inserted into linear television cable and broadcast programming feeds. A linear programming feed includes a cue message that indicates a spot for ad insertion into the programming feed. Detection of the cue message triggers the generation of a VAST protocol ad request from the video serving platform to a digital ad server, the request including programmable fields that are configured to obtain data to generate standard and custom VAST tag information, including audience impression information and distribution platform information as needed. The digital ad server delivers a VAST response back to the video serving platform identifying a digital ad for insertion, and the video serving platform enables playout of the selected digital ad during the designated insertion spot into the programming feed.

Abstract: Digital cross-marketing into digital channels is triggered by a cue message in a linear and non-linear television programming stream. The cue message provides advance warning to a local service provider about an upcoming break in the programming stream and also provides information about the break. In addition to triggering insertion of a local ad into the programming stream in accord with the instructions in the cue message, the cue message also initiates action to run one or more ads in other digital media. For example, the cue message may trigger ads in mobile media, Internet-based media, the Internet of Things, and other media.

Abstract: Digital cross-marketing into digital channels is triggered by a cue message in a linear and non-linear television programming stream. The cue message provides advance warning to a local service provider about an upcoming break in the programming stream and also provides information about the break. In addition to triggering insertion of a local ad into the programming stream in accord with the instructions in the cue message, the cue message also initiates action to run one or more ads in other digital media. For example, the cue message may trigger ads in mobile media, Internet-based media, the Internet of Things, and other media.

Abstract: A programmable and universal video serving platform enabling brand safe digital ads to be inserted into linear television cable and broadcast programming feeds. A linear programming feed includes a cue message that indicates a spot for ad insertion into the programming feed. Detection of the cue message triggers the generation of a VAST protocol ad request from the video serving platform to a digital ad server, the request including programmable fields that are configured to obtain data to generate standard and custom VAST tag information, including audience impression information and distribution platform information as needed. The digital ad server delivers a VAST response back to the video serving platform identifying a digital ad for insertion, and the video serving platform enables playout of the selected digital ad during the designated insertion spot into the programming feed.

Abstract: In various embodiments, strategies, tools and techniques are provided for using consumer purchaser behavior for targeting delivery of content to consumers through television and other media. An advertising measurement system, which may be accessible through a software-as-a-service model or a client-downloaded computer program, may be used to process and analyze data. The system may be configured to receive and process household media exposure data, product purchase data, advertising data, program data, and demographic data, wherein the data may be obtained from various sources, including from a program delivery source (e.g., a television set-top box) located in a household of a consumer. Data may be collected from a variety of people identification tools for analyzing the identities of one or more people viewing content delivered on a program delivery source. Data may also be collected from various types of metering devices.

Abstract: A wireless communication apparatus that comprises a wireless device and a wireless headset is described. Additionally, a method for controlling the operations of a wireless communications apparatus is also described. The wireless device is configured to communicate with at least one remote base station using at least one communication standard. The wireless device is configured to perform at least one local application by locally processing computer instructions. The wireless headset is communicatively coupled to the wireless device and comprises a headset communications module, a headset selection means, and a headset display. The headset wireless communications module is configured to wirelessly communicate with the wireless device. The headset scrolling wheel is configured to control the local application on the wireless device from the headset. The headset display is configured to present a synchronized output that is synchronized with the local application that is executed on the wireless device.

Abstract: In various embodiments, strategies, tools and techniques are provided for using consumer purchaser behavior for targeting delivery of content to consumers through television and other media. An advertising measurement system, which may be accessible through a software-as-a-service model or a client-downloaded computer program, may be used to process and analyze data. The system may be configured to receive and process household media exposure data, product purchase data, advertising data, program data, and demographic data, wherein the data may be obtained from various sources, including from a program delivery source (e.g., a television set-top box) located in a household of a consumer. Data may be collected from a variety of people identification tools for analyzing the identities of one or more people viewing content delivered on a program delivery source. Data may also be collected from various types of metering devices.

Abstract: In various embodiments, strategies, tools and techniques are provided for using consumer purchaser behavior for targeting delivery of content to consumers through television and other media. An advertising measurement system, which may be accessible through a software-as-a-service model or a client-downloaded computer program, may be used to process and analyze data. The system may be configured to receive and process household media exposure data, product purchase data, advertising data, program data, and demographic data, wherein the data may be obtained from various sources, including from a program delivery source (e.g., a television set-top box) located in a household of a consumer. Data may be collected from a variety of people identification tools for analyzing the identities of one or more people viewing content delivered on a program delivery source. Data may also be collected from various types of metering devices.

Abstract: In various embodiments, strategies, tools and techniques are provided for processing and analyzing data in an advertising measurement system accessible through a software-as-a-service model or a client-downloaded computer program. The system may be configured to receive and process household media exposure data, product purchase data, advertising data, program data, and demographic data, wherein the data may be obtained from various sources, including from a program delivery source (e.g., a television set-top box) located in a household of a consumer. The data may be matched and cross-correlated for calculating return on advertising investment measurements and other metrics. The data may be used to optimize media placement generally or to address advertising content to specific households. Methods for storing and accessing data in the advertising measurement system by distributing the data across multiple shards are also provided. In addition, methods for protecting privacy of communicated data are disclosed.

Abstract: In various embodiments, strategies, tools and techniques are provided for processing and analyzing data in an advertising measurement system accessible through a software-as-a-service model or a client-downloaded computer program. The system may be configured to receive and process household media exposure data, product purchase data, advertising data, program data, and demographic data, wherein the data may be obtained from various sources, including from a program delivery source (e.g., a television set-top box) located in a household of a consumer. The data may be matched and cross-correlated for calculating return on advertising investment measurements and other metrics. The data may be used to optimize media placement generally or to address advertising content to specific households. Methods for storing and accessing data in the advertising measurement system by distributing the data across multiple shards are also provided. In addition, methods for protecting privacy of communicated data are disclosed.

Abstract: In various embodiments, strategies, tools and techniques are provided for processing and analyzing data in an advertising measurement system accessible through a software-as-a-service model or a client-downloaded computer program. The system may be configured to receive and process household media exposure data, product purchase data, advertising data, program data, and demographic data, wherein the data may be obtained from various sources, including from a program delivery source (e.g., a television set-top box) located in a household of a consumer. The data may be matched and cross-correlated for calculating return on advertising investment measurements and other metrics. The data may be used to optimize media placement generally or to address advertising content to specific households. Methods for storing data in the advertising measurement system by distributing the data across multiple shards are also provided. In addition, methods for protecting privacy of communicated data are disclosed.

Abstract: In various embodiments, strategies, tools and techniques are provided for processing and analyzing data in an advertising measurement system accessible through a software-as-a-service model or a client-downloaded computer program. The system may be configured to receive and process household media exposure data, product purchase data, advertising data, program data, and demographic data, wherein the data may be obtained from various sources, including from a program delivery source (e.g., a television set-top box) located in a household of a consumer. The data may be matched and cross-correlated for calculating return on advertising investment measurements and other metrics. The data may be used to optimize media placement generally or to address advertising content to specific households. Methods for storing data in the advertising measurement system by distributing the data across multiple shards are also provided. In addition, methods for protecting privacy of communicated data are disclosed.

Abstract: A polymeric composition and process for making the same suitable for injection molding processes and procedures containing an olefinic polymer component selected from at least one a group which includes polyalkylenes, copolymers of polyalkylenes and a non-olefinic thermoplastic. The non-olefinic and olefinic polymeric components are present in random orientable locations in the initial polymeric composition. When injection molded against a temperature gradient, the resulting workpiece composed of the composition has distinctive regions of elevated non-olefinic concentration proximate the outwardly oriented surface and distinctive regions of elevated olefinic polymeric concentration proximate to interior regions of the workpiece. The non-olefinic thermoplastic may be at least one of thermoplastic polyamides, thermoplastic polyolefins and thermoplastic polycarbonates.

Abstract: A polymeric composition and process for making the same suitable for injection molding processes and procedures containing an olefinic polymer component selected from at least one a group which includes polyalkylenes, copolymers of polyalkylenes and a thermoplastic polyamide. The polyamide and olefinic polymeric components are present in random orientable locations in the initial polymeric composition. When injection molded against a temperature gradient, the resulting workpiece composed of the composition has distinctive regions of elevated polyamide concentration proximate the outwardly oriented surface and distinctive regions of elevated olefinic polymeric concentration proximate to interior regions of the workpiece.

Abstract: In a recycling process, granulated plastic material coated with a paint film is melted in an extruder. During extrusion, the paint film is volatilized and removed by vacuum from the melted granulate stream. Additives are admixed with the particulates and any remaining paint film in an extruder. Water is introduced into the melted plastic stream in the extruder to neutralize toxic material levels discharged from the extruder and from the extruded plastic material.

Abstract: A close loop thermoplastic recycling process includes the step of testing particulated processed plastic material to determine the properties thereof. The tested properties are compared with targeted near virgin properties of the processed plastic material to determine any difference(s) therebetween. Additives based on the property differences determined during testing are admixed with the particulates in a twin screw extruder. During extruding, volatile constituents are simultaneously withdrawn from the fused particulates. The twin screws of the extruder are provided with a number of screw sections, each having a thread with predetermined degrees of chamfer and pitch length. Kneading blocks are mounted on certain screw sections prior to a vacuum vent port disposed along the feed path of the melt stream in the extruder. The extruded material is tested to determine if any property differences exist.

Abstract: A closed loop thermoplastic recycling process includes the step of testing particulated processed plastic material to determine the properties thereof. The tested properties are compared with targeted near virgin properties of the processed plastic material to determine any difference(s) therebetween. Additives based on the property differences determined during testing are admixed with the particulates in a twin screw extruder. During extruding, volatile constituents are simultaneously withdrawn from the fused particulates. The twin screws of the extruder are provided with a number of screw sections, each having a thread with predetermined degrees of chamfer and pitch length. Kneading blocks are mounted on certain screw sections prior to a vacuum vent port disposed along the feed path of the melt stream in the extruder. The extruded material is tested to determine if any property differences exist.

Abstract: A radiolucent dental dam clamp.

Abstract: Disclosed is athletic apparel comprising an article of clothing to be worn by a participant in an athletic endeavor, a moisture absorbent pad for absorbing perspiration collected on the hands of the participant and fastening means for removably attaching the moisture absorbent pad to the article of clothing. The fastening means includes fastener elements secured to one side of the absorbent pad adjacent a plurality of edges thereof and mating elements secured at spaced apart locations on the outer surface of the clothing and adapted to detachably engage the fastener elements so as to secure the opposite edges of the absorbent pad in a substantially planar orientation on the outer surface of the clothing.