Abstract: Shopping systems, user interfaces, and methods that provide a user a way to quickly and seamlessly shop and purchase from an advertisement at the moment of discovery of the product(s) within the advertisement. A user can use a mobile device to scan the advertisement using an application that resides on the mobile device. The advertisement is then recognized to determine recognized products appearing in the advertisement. A list of products from the recognized products is then displayed on the display screen of the mobile device to enable the user to shop and, if desired, purchase one or more of the products.