Patents by Inventor Mark McEachran

Mark McEachran has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • METHOD FOR MODELING VISUAL MEDIA CONSUMPTION
    Publication number: 20250373883
    Abstract: One variation of a method for modeling visual media consumption includes: receiving identification of a slot loaded within a webpage accessed by a computing device and remaining outside a first viewing window of the computing device; characterizing a set of features representative of the slot and comprising an address associated with the webpage; representing characteristics of the set of features in a feature container; characterizing a difference between the feature container and a group of feature containers representing target combinations of feature characteristics predicted to anticipate a target outcome, in a defined for a first campaign; and, based on the difference, serving a first visual media in the first campaign to the computing device for rendering within the slot prior to an event that locates the slot in the viewing window of the computing device.
    Type: Application
    Filed: June 25, 2025
    Publication date: December 4, 2025
    Inventors: Mark McEachran, Sanzhar Murzakhmetov, Sergei Izrailev, Alan Krumholz, Alex Johnston, Mahdi Sadjadi
  • Method for modeling visual media consumption
    Patent number: 12373860
    Abstract: One variation of a method for modeling visual media consumption includes: receiving identification of a slot loaded within a webpage accessed by a computing device and remaining outside a first viewing window of the computing device; characterizing a set of features representative of the slot and comprising an address associated with the webpage; representing characteristics of the set of features in a feature container; characterizing a difference between the feature container and a group of feature containers representing target combinations of feature characteristics predicted to anticipate a target outcome, in a defined for a first campaign; and, based on the difference, serving a first visual media in the first campaign to the computing device for rendering within the slot prior to an event that locates the slot in the viewing window of the computing device.
    Type: Grant
    Filed: October 2, 2023
    Date of Patent: July 29, 2025
    Assignee: Yieldmo, Inc.
    Inventors: Mark McEachran, Sanzhar Murzakhmetov, Sergei Izrailev, Alan Krumholz, Alex Johnston, Mahdi Sadjadi
  • METHOD FOR MODELING VISUAL MEDIA CONSUMPTION
    Publication number: 20250111405
    Abstract: One variation of a method for modeling visual media consumption includes: receiving identification of a slot loaded within a webpage accessed by a computing device and remaining outside a first viewing window of the computing device; characterizing a set of features representative of the slot and comprising an address associated with the webpage; representing characteristics of the set of features in a feature container; characterizing a difference between the feature container and a group of feature containers representing target combinations of feature characteristics predicted to anticipate a target outcome, in a defined for a first campaign; and, based on the difference, serving a first visual media in the first campaign to the computing device for rendering within the slot prior to an event that locates the slot in the viewing window of the computing device.
    Type: Application
    Filed: October 2, 2023
    Publication date: April 3, 2025
    Inventors: Mark McEachran, Sanzhar Murzakhmetov, Sergei Izrailev, Alan Krumholz, Alex Johnston, Mahdi Sadjadi