Abstract: A system and method for determining the value of an in-store marketing program is disclosed. The invention combines household panel data and aisle traffic data to provide a statistically significant value determination of a in-store marketing program. In some embodiments the aisle traffic data is collected using GPS units or RFID tags. In some embodiments, the invention accounts for the value based on a specific demographic or specific target product usage. In further embodiments, the invention is configured to generate the value using a computer and software executing on the computer.

Abstract: The invention is a storage system for fishing lures and fishing tools that can be mounted to a vehicle such as a boat, prevents the lures and tools from becoming entangled or unintentionally dislodged, and yet provides easy and immediate accessibility for the user. A key feature of the present invention is the means for securing the fishing lures. Individual lures are isolated from each other and from dislodgement during the rough motion of a fishing boat at speed. Special tortuous slots retain the tackle hooks until deliberate removal by an angler for use. Another key feature of the present invention is the means for securing commonly used fishing tools, such as pliers, wire cutters, or hook disgorgers, against dislodgement. The tools are held in place by rubber grommets. This means resists tool dislodgement during the rough motion of a fishing boat at speed, yet it also provides easy access to the angler.

Abstract: The invention is a storage system for fishing lures and fishing tools that can be mounted to a vehicle such as a boat, prevents the lures and tools from becoming entangled or unintentionally dislodged, and yet provides easy and immediate accessibility for the user. A key feature of the present invention is the means for securing the fishing lures. Individual lures are isolated from each other and from dislodgement during the rough motion of a fishing boat at speed. Special tortuous slots retain the tackle hooks until deliberate removal by an angler for use. Another key feature of the present invention is the means for securing commonly used fishing tools, such as pliers, wire cutters, or hook disgorgers, against dislodgement. The tools are held in place by rubber grommets. This means resists tool dislodgement during the rough motion of a fishing boat at speed, yet it also provides easy access to the angler.

Abstract: A support for fishing lures and tools used in the fishing arts. The system is known as a tackle rack. It is manufactured so that a front row of holes or apertures may receive the hook portion of a fishing lure. A back row of holes or apertures is provided for the receipt of fishing tools. The overall system and method provides quick access so that a tournament fisherman can rapidly change lures at a critical time. The tackle rack is designed to be placed on a wall of a fishing boat. Various advantageous methods of arranging fishing lures in a logical manner are described.