Abstract: A system and method for determining the value of an in-store marketing program is disclosed. The invention combines household panel data and aisle traffic data to provide a statistically significant value determination of a in-store marketing program. In some embodiments the aisle traffic data is collected using GPS units or RFID tags. In some embodiments, the invention accounts for the value based on a specific demographic or specific target product usage. In further embodiments, the invention is configured to generate the value using a computer and software executing on the computer.

Abstract: A support for fishing lures and tools used in the fishing arts. The system is known as a tackle rack. It is manufactured so that a front row of holes or apertures may receive the hook portion of a fishing lure. A back row of holes or apertures is provided for the receipt of fishing tools. The overall system and method provides quick access so that a tournament fisherman can rapidly change lures at a critical time. The tackle rack is designed to be placed on a wall of a fishing boat. Various advantageous methods of arranging fishing lures in a logical manner are described.