Abstract: An improved technique effectuates an actual user consumer transaction such as a stock trade. The technique involves providing expert performance data to a user from a database. The expert performance data is based on past expert consumer transactions which have been actually carried out by a roster of experts. The technique further involves receiving an electronic selection signal from the user. The electronic selection signal selects an expert from the roster of experts. The technique further involves automatically carrying out an actual user consumer transaction on behalf of the user in response to an electronic notification signal indicating that the selected expert has actually carried out a new expert consumer transaction. The actual user consumer transaction mirrors the new expert consumer transaction actually carried out by the selected expert.