Abstract: A method of and system for recommending one or more products to a consumer from a plurality of products, the system comprising: a user interface; and a processor configured to: provide a list of questions for the consumer at the user interface, each question having a defined set of answers; calculate a consumer score for each question using the answer chosen by the consumer at the user interface; calculate a recommendation score for each question, using the consumer score; and select the one or more products for recommendation to the consumer based on the recommendation score.

Abstract: A hand held imaging device for measuring characteristics of hair and scalp, comprising a housing with a high magnification optic for obtaining magnified images of surface characteristics of hair fibers, said high magnification optic comprising a first lens and a first light source, and a low magnification optic for obtaining magnified images of the scalp and hair, said low magnification optic comprising a second lens and a second light source, wherein the high magnification optic has a fixed focal length and a slot for locating hair fibers in frame such that the hair fibers are in focus and wherein the device further comprises a viewing means, selected from an integral viewing means, an external viewing means and a combination thereof.

Abstract: A method of and system for recommending one or more products to a consumer from a plurality of products, the system comprising: a user interface; and a processor configured to: provide a list of questions for the consumer at the user interface, each question having a defined set of answers; calculate a consumer score for each question using the answer chosen by the consumer at the user interface; calculate a recommendation score for each question, using the consumer score; and select the one or more products for recommendation to the consumer based on the recommendation score.

Abstract: A hand held imaging device for measuring characteristics of hair and scalp, comprising a housing with a high magnification optic for obtaining magnified images of surface characteristics of hair fibres, said high magnification optic comprising a first lens and a first light source, and a low magnification optic for obtaining magnified images of the scalp and hair, said low magnification optic comprising a second lens and a second light source, wherein the high magnification optic has a fixed focal length and a slot for locating hair fibres in frame such that the hair fibres are in focus and wherein the device further comprises a viewing means, selected from an integral viewing means, an external viewing means and a combination thereof.