Abstract: A system and method for online content production is provided. Customized orders for content, such as a customized video to be used by a content requester (e.g., a business), can be created using a central website. The business can specify a location at which the content is to be produced, as well as desired shots to be included in the content. A plurality of content providers can register with the present invention to obtain assignments to produce content in response to the orders. The content provider creates the content at the location(s) specified in the order, including shots specified in the order. After the content has been produced, the content provider uploads the content to the central website, wherein the uploaded content is reviewed to determine whether it complies the specifications of the order. Content can be downloaded by the business, and payments for the content can be disbursed in accordance with pre-defined royalty distributions.