Abstract: A static ad frame used vertically and horizontally around the viewing area of a flat panel television or digital display to advertise, promote, market, and/or convey a message to individuals viewing content on the associated flat panel television or digital display via images and/or words printed on the frame's exposed front surface. It is preferably made from lightweight and rigid signboard material, and is attached to the front of the flat panel television or digital display via fastening means. No loss of functionality in the associated flat panel television or digital display occurs, or degradation of performance, as a result of signboard use. Content on the signboard is seen both actively and passively by viewers of the associated flat panel television or digital display. Optionally, a permanent message, an erasable surface that facilitates impromptu/dynamic messaging, lightweight cutouts creating 3-dimensional effects, and accommodation for infrared relay devices, may also be provided.