Abstract: A system and method enabling people, including children, to shop on-line in a safe and secure manner. A gift card having a predetermined monetary value is purchased by a parent, friend or other third party. An account is established in conjunction with a web site with a starting account balance related to the predetermined monetary value. As a user shops at the web site, their account balance is reduced as items are purchased. One or more filters are used to limit the types of products that can be purchased on the web site. Such filters may relate to a user's age, gender, hobbies or interests, price range, media maturity rating, and so forth. In the preferred embodiment, consent information is received in conjunction the COPPA (Child Online Privacy Protection Act) or other applicable law(s). The consent information includes usage options, opt-out provisions, child master records information, etc. The method further includes the step of funding the account by a third party.

Abstract: A system and method permits a primary online service to award and redeem incentive points to users of a social networking or other third-party site that operates independently of the primary online service. The primary online service publishes copies of a widget on the social networking site. The widget communicates with the social networking site through an API published by the operators of the social networking site. When user of the social networking site activates the widget, the primary website awards incentive points to the user based on the user's activities at the social networking site. These activities are tracked by the widget, which also displays to the user the balance of award points and advertising messages. The user can redeem points for goods, services or other consideration and can buy and sell points with other users.

Abstract: A system and method enabling people, including children, to shop on-line in a safe and secure manner. A gift card having a predetermined monetary value is purchased by a parent, friend or other third party. An account is established in conjunction with a web site with a starting account balance related to the predetermined monetary value. As a user shops at the web site, their account balance is reduced as items are purchased. One or more filters are used to limit the types of products that can be purchased on the web site. Such filters may relate to a user's age, gender, hobbies or interests, price range, media maturity rating, and so forth. In the preferred embodiment, consent information is received in conjunction the COPPA (Child Online Privacy Protection Act) or other applicable law(s). The consent information includes usage options, opt-out provisions, child master records information, etc. The method further includes the step of funding the account by a third party.