Abstract: A method and system of reducing churn of customers for a communications service provider may include storing account information of a customer of the communications service provider. The customer account information may include customer service plan data and customer history data. The customer account information may be accessed by a computing unit. A total number of points collected by the customer during a time period based on the customer account information may be determined. The calculation may include totaling points associated with the customer service plan data and customer history data. A number of sweepstakes entries the customer achieved based on the calculated total number of points may be determined. The customer may be entered into the sweepstakes with one or more achieved sweepstakes entries for the time period. A sweepstakes drawing for the sweepstakes may be conducted, and a prize may be awarded to a winner of the sweepstakes.