Abstract: Systems, methods, and other embodiments that are associated with a computer application configured to execute on a computing device, for providing forecasting and management of cross-promoted retail items, are described. In one embodiment, historical demand data and elasticity values associated with retail items sold at a retail location are read from a data structure. The historical demand data represents past sales of the retail items across a plurality of past retail periods, and the elasticity values represent how a change in the demand of one retail item affects changes in the demand of other retail items. Cross-promotion values for affected retail items are generated, based at least in part on the historical demand data and the elasticity values, representing a predicted future change in a demand for the affected retail items due to the planned promotion of another retail item.