Abstract: A method of using a digital content display frame around a flat panel television that allows advertisers to use the attention-capturing power of television to reach a targeted demographic with content rich, high definition media in any location where a flat panel television is, or could be, located. Dynamic digital content is displayed on the centrally-located flat panel television, including plasma and LCD televisions, and/or on any combination of the display panels in the frame around it, which preferably comprises four panels in a rectangular configuration, but is not limited thereto. Digital content on any of the display panels can be independent or unified with any other panel, and/or the television. Content management of the displayed digital content can be remotely accomplished via one or more web interfaces, as well as locally via on-board USB, Cat5 wiring, firewire-type technology, and/or other means allowing quick upload of local content.