Patents by Inventor Mark Stuart McKenzie

Mark Stuart McKenzie has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method, system and computer product for performing e-channel analytics
    Publication number: 20040070606
    Abstract: In this disclosure there is a method, system and a tool for analyzing e-channel data for a website and for applying the analytics for obtaining a rule based personalized website. The e-channel data is obtained, pre-processed and integrated. Different analytics are performed on the integrated data and reports are generated. In addition, this disclosure describes a marketing association tool for extracting useful rules from the pre-processed data and using the rules for enhancing the website dynamically and for generating decision support reports.
    Type: Application
    Filed: September 27, 2002
    Publication date: April 15, 2004
    Inventors: Dan Yang, Chistopher Donald Johnson, Richard Paul Messmer, Mark Stuart McKenzie, Chandrasekhar Pisupati, Yu-to Chen