Abstract: Techniques described herein may allow for the flexible selection, and use of, various streaming techniques when a particular streaming technique is specified or required by a content player application. For example, some content player applications require the use of Hypertext Transfer Protocol Live Streaming (“HLS”). In some situations, other techniques, such as Moving Pictures Experts Group Dynamic Streaming over Hypertext Transfer Protocol (“MPEG-DASH”), may be preferable. The selection may be based on current operating conditions, such as whether a device, running the content player application, is using a WiFi or a cellular network. A local web proxy may be used to allow a content player application to request files using HLS, and may obtain the requested files using another streaming technique (e.g., MPEG-DASH). The obtained files may be transpackaged and provided to the content player application for presentation to a user.

Abstract: Techniques described herein may allow for the flexible selection, and use of, various streaming techniques when a particular streaming technique is specified or required by a content player application. For example, some content player applications require the use of Hypertext Transfer Protocol Live Streaming (“HLS”). In some situations, other techniques, such as Moving Pictures Experts Group Dynamic Streaming over Hypertext Transfer Protocol (“MPEG-DASH”), may be preferable. The selection may be based on current operating conditions, such as whether a device, running the content player application, is using a WiFi or a cellular network. A local web proxy may be used to allow a content player application to request files using HLS, and may obtain the requested files using another streaming technique (e.g., MPEG-DASH). The obtained files may be transpackaged and provided to the content player application for presentation to a user.

Abstract: In embodiments, apparatuses, methods and storage media are described that are associated with presentation of content using playlists. In various embodiments, a presentation engine (“PE”) may consult a playlist associated with a content selection. The playlist may include playlist elements that are associated with time periods and may identify one or more pieces of content for presentation. The PE may facilitate retrieval and queuing of the pieces of content. In various embodiments, a hierarchical playlist may include one or more playlist elements at one or more hierarchical levels. In various embodiments, the PE may be configured to present content as directed by playlist elements at higher levels before consulting playlist elements at lower levels. For example, given a playlist that directs presentation of particular content, new content may be substituted through introduction of new higher-level playlist elements. Other embodiments may be described and claimed.