Abstract: A retail investor rating and recruiting system including a third-party rating and recruiting system (TPRRS) is disclosed. The TPRRS includes a processor, a storage device, an application programming interface (API) stored in the storage device, wherein the API defines one or more than one command invokable to initiate the transmission of brokerage account trading data from a broker system, associated with one or more than one retail investor, to the TPRRS, and a memory storing program instructions that, when executed by the processor cause the TPRRS to: analyze the brokerage account trading data associated with at least one retail investor to generate at least one of a retail investor performance metric or a retail investor rating for each retail investor, and transmit the at least one of the retail investor performance metric or the retail investor rating to a recipient device.