Abstract: An advertising device and method of providing the same includes permanent advertising content and removable advertising content viewable through a display portion having an opening. One or more display portions, each with one or more openings may be provided. Advertising content to be viewed through the openings, which is capable of easy modification, is provided in a holder or support member of the advertising device. The holder or support member maintains proper positioning of the advertising content for viewing through the openings. Removable advertising content may thereby be provided in a manner such that overall consistency in appearance of the advertising device is maintained.