Abstract: According to one embodiment, a computer-implemented method for measuring and reporting business intelligence based on comments collected from web page users using software associated with accessed web pages includes: using a computer system, accessing a plurality of user comments collected from users of one or more web pages using feedback collection software that provides users who access a particular web page a viewable element through which to provide their comments regarding one or more aspects of a business associated with the particular web page; using a computer system, associating each of the plurality of collected user comments with one or more of a plurality of predefined business-related categories; and using a computer system, generating a report identifying, for each of the plurality of predefined business-related categories, one or more quantitative values derived from the collected user comments associated with that business-related category.

Abstract: In one embodiment, a system comprises a first element viewable on a web page on or near an advertisement and soliciting user reactions concerning the advertisement; and a second element displayed in response to selection of the first element, soliciting one or more user reactions concerning the advertisement, and displaying the advertisement or a substantial duplicate thereof. In one embodiment, a method comprises collecting user reactions concerning an advertisement on a web page and presenting a report of the reactions comprising a bar graph with each bar representing a characteristic of the advertisement. In one embodiment, a method comprises collecting user reactions concerning advertisements included on web pages and presenting a report of the reactions comprising a graph including multiple icons, each representing an advertisement; an axis corresponding to a quantity of reactions; and an axis corresponding to ratings associated with the reactions for characteristics of the advertisements.

Abstract: In one embodiment, a system for measuring subjective user reaction concerning a particular document includes a first icon incorporated into a particular document. The first icon becomes viewable at least partially on or near the document independent of input from a user subsequent to the user accessing the particular document and solicits a subjective user reaction to the particular document from the user. The first icon receives user input indicating a desire to provide a subjective user reaction to the particular document, and the user input causes a second icon to become viewable at least partially on or near the particular document. The second icon provides the user an opportunity to provide a subjective user reaction to the particular document. The system also includes software associated with the second icon that receives the subjective user reaction to the particular document and directs the subjective user reaction to a predetermined destination for reporting to an owner of the document.

Abstract: In certain embodiments, a system is provided for measuring page-specific user feedback concerning each of a plurality of particular web pages. A user-selectable element is viewable on and solicits page-specific user feedback concerning each such web page upon initial display of the web page, the element appearing identically and behaving consistently on each such web page. Software associated with the element is operable to receive the feedback concerning the web page for reporting, the feedback comprising one or more page-specific subjective ratings of the web page and one or more associated page-specific open-ended comments concerning the web page, the feedback allowing an interested party to access page-specific subjective ratings and associated page-specific open-ended comments across the plurality of web pages to identify one or more web pages for which the feedback is notable.

Abstract: A system (10) for reporting to a website owner (12) user reactions to one or more particular web pages (28) of a website (26) includes a database (36) containing user reaction information for each page (28). The user reaction information for a particular page (28) reflects the subjective user reactions to the particular page (28) received from users (16) that have accessed the particular page (28). A reporting module (46) coupled to the database (36) generates one or more reports (100) using the user reaction information for communication to the website owner (12). Each of the reports (100) reflects the subjective user reactions to one or more particular pages (28). User reactions to a particular page (28) may be received using user reaction measurement software (30, 32, 34) associated with a viewable icon (50).

Abstract: In one embodiment, a system for measuring subjective user reaction concerning a particular web page comprising an embedded document includes a first icon viewable on the particular web page independent of input from a user subsequent to the user accessing the particular web page. The particular web page includes a document embedded in the particular web page. The first icon solicits a subjective user reaction to the particular web page comprising the document embedded in the particular web page from the user independent of input from the user subsequent to the user accessing the particular web page. The first icon receives user input indicating a desire to provide a subjective user reaction to the particular web page including the document embedded in the particular web page. The user input causes a second icon to become viewable on the particular web page.

Abstract: In one embodiment, a system is provided for collecting a user response to an explicit question specifically concerning a particular web page of a website. An icon viewable on the particular web page the explicit question specifically concerns is operable to present the explicit question specifically concerning the particular web page to each user that accesses the particular web page while the user is viewing the particular web page and without requiring the user to access any web page other than the particular web page. Software associated with the icon viewable on the particular web page the explicit question specifically concerns is operable to receive a response to the explicit question specifically concerning the particular web page from the user while the user is viewing the particular web page for reporting to a website owner associated with the particular web page without requiring the user to access any web page other than the particular web page.

Abstract: A method of incorporating user reaction measurement software (30, 32, 34) into a particular web page (28) of a website (26) includes receiving an icon selection from a website owner (12) specifying a viewable icon (50) to appear on the particular page (28). The icon (50) has associated user reaction measurement software that includes a call to a directory containing an associated script. The icon (50) is incorporated into the particular page (28) and the directory containing the script is generated for communication together with the particular page (28). The call is also incorporated into software of the particular page (28) such that the user reaction measurement software is able to receive a subjective user reaction to the particular page (28), using the script, from a website user (16) that has accessed the particular page (28).

Abstract: A method for receiving page-specific user feedback concerning a web page of a website includes using an icon viewable on the page to solicit one or more page-specific open-ended comments concerning the page from a user that has accessed the page. The method includes using software associated with the icon to receive one or more page-specific comments from the user for reporting to a website owner. In one embodiment, the software requires the user to provide one or more page-specific subjective ratings concerning the page as a whole to provide one or more page-specific open-ended comments concerning the page. In another embodiment, the software obtains background data for reporting to a website owner along with the one or more page-specific open-ended comments concerning the page. In another embodiment, each appearance of a specified word in the one or more open-ended comments concerning the page is identified and a report reflecting the identified appearances of the specified word is generated.

Abstract: A method for receiving page-specific user feedback concerning a particular web page of a website includes using a comment icon viewable on the page to solicit one or more page-specific open-ended comments concerning the page from a user. In one embodiment, the method includes using software associated with the comment icon to automatically communicate a request for a comment window to a remote computer system that is separate from a computer system hosting the website in response to the user selecting the comment icon, receive the comment window from the remote computer system, present the comment window to the user, and receive one or more or more page-specific open-ended comments concerning the page from the user provided using the comment window for reporting to a website owner.

Abstract: In one embodiment, a method for providing substantially real-time access to collected information concerning user interaction with a web page of a website includes collecting information concerning user interaction with the web page. The method includes receiving, from a website owner who has accessed the web page using a web browser and while the web page is viewable within a browser window of the web browser, input indicating a desire to access the collected information concerning user interaction with the web page.

Abstract: A system (10) for measuring a user reaction to a particular web page (28) of a website (26) includes a viewable icon (50) that solicits a subjective reaction to the particular page (28) from a user (16) that has accessed the particular page (28). The system (10) further includes software associated with the icon (50) that receives the subjective user reaction for reporting to a website owner (12). Software associated with the icon (50) may be incorporated into software of the particular page (28). Software associated with the icon (50) may include a call to a directory containing a script that receives the user reaction.

Abstract: In one embodiment, a system is provided for collecting a user response to an explicit question specifically concerning a particular web page of a website. An icon viewable on the particular web page the explicit question specifically concerns is operable to present the explicit question specifically concerning the particular web page to each user that accesses the particular web page while the user is viewing the particular web page and without requiring the user to access any web page other than the particular web page. Software associated with the icon viewable on the particular web page the explicit question specifically concerns is operable to receive a response to the explicit question specifically concerning the particular web page from the user while the user is viewing the particular web page for reporting to a website owner associated with the particular web page without requiring the user to access any web page other than the particular web page.

Abstract: A system for measuring user feedback concerning a particular web page of a website includes a first icon. The first icon is viewable on the particular web page independent of input from a user subsequent to the user accessing the particular web page. The first icon solicits user feedback concerning the particular web page as a whole from the user independent of input from the user subsequent to the user accessing the particular web page. The first icon receives user input indicating a desire to provide user feedback concerning the particular web page as a whole, and the user input causes a second icon to become viewable on the particular web page for providing the user feedback concerning the particular web page as a whole. Software associated with the second icon receives the user feedback concerning the particular web page as a whole for reporting to a website owner.

Abstract: A web site response measurement tool is provided for collecting user reaction to a web site on a page-by-page basis and for providing online self-serve topographical linked reports displaying the collected data. Additional diagnostic information can be collected as well as user demographic information for assisting a web site owner in tailoring his/her web site to a specific audience.