Abstract: The amount of dynamic content consumed by an audience at one or more locations in one or more content sites may be determined. This information may then be used by an inventory management system to forecast or estimate the future available advertising inventory at the locations. When the entity receives an insertion order, the entity may use the forecasted advertising inventory to help determine the locations to which the campaign should be allocated and when the advertising campaign should be scheduled so that the requirements of the advertising campaign can be met.

Abstract: The invention provides a system for promoting computer network pages. The system includes a mobile station that allows a user to conduct telephone calls and connect to a computer network. A call management server selects and transmits an audible advertisement for a network page to a user, based on profile information of the user. A gateway then causes a menu including a selection choice for connecting to the advertised computer network page to appear on the mobile station when the user connects to the computer network.

Abstract: A client-side advertising application may work with an advertising back-end and a content downloading system to perform one or more of the following functions: download advertising content, manage the downloaded advertising content, define the user experience, facilitate the dynamic insertion of the downloaded advertising content into or around downloaded programming content, and ensure auditing messages are sent to an auditing server.

Abstract: The invention provides a system for promoting computer network pages. The system includes a mobile station that allows a user to conduct telephone calls and connect to a computer network. A call management server selects and transmits an audible advertisement for a network page to a user, based on profile information of the user. A gateway then causes a menu including a selection choice for connecting to the advertised computer network page to appear on the mobile station when the user connects to the computer network.

Abstract: A client-side advertising application may work with an advertising back-end and a content downloading system to perform one or more of the following functions: download advertising content, manage the downloaded advertising content, define the user experience, facilitate the dynamic insertion of the downloaded advertising content into or around downloaded programming content, and ensure auditing messages are sent to an auditing server.

Abstract: A system and method of creating affinity groups of portable communication device users, and distributing targeted content to said users is disclosed. The user affinity groups may be formed by comparing user profiles with each other or with a predefined affinity group profile definition.

Abstract: The amount of dynamic content consumed by an audience at one or more locations in one or more content sites may be determined. This information may then be used by an inventory management system to forecast or estimate the future available advertising inventory at the locations. When the entity receives an insertion order, the entity may use the forecasted advertising inventory to help determine the locations to which the campaign should be allocated and when the advertising campaign should be scheduled so that the requirements of the advertising campaign can be met.

Abstract: The invention provides a system for promoting computer network pages. The system includes a mobile station that allows a user to conduct telephone calls and connect to a computer network. A call management server selects and transmits an audible advertisement for a network page to a user, based on profile information of the user. A gateway then causes a menu including a selection choice for connecting to the advertised computer network page to appear on the mobile station when the user connects to the computer network.

Abstract: A method for providing informational content to a user of a communications device being wirelessly communicatively coupled to a communications network, the method including: identifying information associated with the user and indicative of user attributes; selecting a plurality of candidate messages using the identified information; pseudo-randomly selecting at least one of the plurality of candidate messages as selected content; and, delivering the selected content to the communications device using the wireless communications network.