Patents by Inventor MARKETING EVOLUTION, INC.

MARKETING EVOLUTION, INC. has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • INDIVIDUAL-LEVEL MODELING
    Publication number: 20130124302
    Abstract: A method includes collecting individual-level data (for example, survey data) corresponding to each of one or more individuals who has been exposed to advertising for a product or service. A representative sample may be created from the individual-level data. A model may be created based on factors relating to acquisition of the product or service. A response to the advertisements is assessed based on the model. In some embodiments, intermediate measures to sales are included in the model. In some embodiments, the individual-level model is integrated with a historical model.
    Type: Application
    Filed: November 1, 2012
    Publication date: May 16, 2013
    Applicant: MARKETING EVOLUTION, INC.
    Inventor: MARKETING EVOLUTION, INC.