Abstract: In one embodiment, a method includes receiving a request to access a first record in a plurality of records, where the first record describes a first set of attributes of a first entity, determining the first record is linked to a globally unique entity identifier, identifying one or more second records linked to the unique entity identifier, where the one or more second records describe one or more second sets of attributes of the first entity, generating a fused record comprising descriptions of attributes of the first entity from the first set and second sets of attributes, where the fused record is generated by deduping the plurality of records to associated the first record and the one or more second record with the unique entity identifier and compiling the first set and one or more second sets of attributes, and sending, in response responsive to the request to access the first record, instructions for presenting the fused record.

Abstract: In one embodiment, a method includes receiving a request to access a first record in a plurality of records, where the first record describes a first set of attributes of a first entity, determining the first record is linked to a globally unique entity identifier, identifying one or more second records linked to the unique entity identifier, where the one or more second records describe one or more second sets of attributes of the first entity, generating a fused record comprising descriptions of attributes of the first entity from the first set and second sets of attributes, where the fused record is generated by deduping the plurality of records to associated the first record and the one or more second record with the unique entity identifier and compiling the first set and one or more second sets of attributes, and sending, in response responsive to the request to access the first record, instructions for presenting the fused record.

Abstract: In one embodiment, a method includes receiving a request to access a first record in a plurality of records, where the first record describes a first set of attributes of a first entity, determining the first record is linked to a globally unique entity identifier, identifying one or more second records linked to the unique entity identifier, where the one or more second records describe one or more second sets of attributes of the first entity, generating a fused record comprising descriptions of attributes of the first entity from the first set and second sets of attributes, where the fused record is generated by deduping the plurality of records to associated the first record and the one or more second record with the unique entity identifier and compiling the first set and one or more second sets of attributes, and sending, in response responsive to the request to access the first record, instructions for presenting the fused record.

Abstract: In one embodiment, a method includes receiving a request to access a first record in a plurality of records, where the first record describes a first set of attributes of a first entity, determining the first record is linked to a globally unique entity identifier, identifying one or more second records linked to the unique entity identifier, where the one or more second records describe one or more second sets of attributes of the first entity, generating a fused record comprising descriptions of attributes of the first entity from the first set and second sets of attributes, where the fused record is generated by deduping the plurality of records to associated the first record and the one or more second record with the unique entity identifier and compiling the first set and one or more second sets of attributes, and sending, in response responsive to the request to access the first record, instructions for presenting the fused record.

Abstract: In one embodiment, a method includes accessing a number of records describing a number of entities generated based on data collected from a number of data sources, where the records are grouped by data source, deduping the number of records in each group, selecting a data source as a core source, identifying, for a record in the core group, a candidate set including records from the non-core groups of records that satisfy conditions to be in the candidate set for the record, generating a feature vector for each pair of records between a record in the core group and a record in the candidate set, computing a probability that the pair of records describe a common entity for each pair of records, and linking the record in the candidate set to a globally unique entity identifier identifying a unique entity if the probability exceeds a threshold.

Abstract: Systems and methods are disclosed for identifying a set of social look-alike users from a plurality of users. In an embodiment, a first set of users is selected from the plurality of users based, at least in part, on one or more characteristics associated with the plurality of users. A degree of similarity is determined between the first set of users and the plurality of users. The plurality of users is ranked based on the degree of similarity and thereafter the set of social look-alike users is determined based on the ranking.

Abstract: An advertisement campaign optimization system, method, and a computer product for determining real time bidding data corresponding to one or more advertisement campaigns targeting one or more users are disclosed. In an embodiment, the method comprises receiving a bid request for the one or more advertisement campaigns. User interest data corresponding to the one or more users is determined. One or more bidding rules based on a first data set and a second data set are also determined. The first data set comprises data corresponding to the one or more users and the second data set comprises data corresponding to the one or more advertisement campaigns. The method determines real time bidding data based on the user interest data and the one or more bidding rules.