Abstract: An approach is provided for finding users with similar media interest. A media service platform retrieves a first media profile of a first user and a second media profile of a second user, wherein each of the profiles includes information of a plurality of media parameters and playback data relating to at least one of the plurality of media parameters. Next, the media service computes similarity values between the first user and the second user based on the weighted playback data of the media profiles. The media service platform then determines a similarity score between the first user and the second user using the similarity values.

Abstract: An approach is provided for mapping content, such as audio files, to associated metadata about the content. The approach includes initiating a search for local metadata associated with particular content. It is determined whether the local metadata is insufficient. A request for metadata associated with the particular content is generated, if the local metadata is insufficient. The request is sent to a metadata service to obtain result data including metadata for the particular content. A search of the result data from the metadata service is initiated based on a description of the particular content to obtain most relevant metadata of the result data.