Abstract: A weight distribution system for a fishing lure with front and rear ends includes a cavity within the fishing lure having a long axis parallel to a long axis of the fishing lure; a movable weight freely movable within and along the long axis of the cavity; a weight magnet associated with the movable weight and having a positive pole and a negative pole; a rear magnet mounted adjacent to a rear end of the cavity and having a positive pole and a negative pole; and wherein the rear magnet and the weight magnet are arranged such that their respective like poles face one another to exert a repulsive force biasing the movable weight away from the rear magnet and the rear end of the fishing lure. A fishing lure including the weight distribution system is also disclosed.