Abstract: The present invention relates to a system (10) for actuating eyes (12a, 12b) of a doll (14), at least having a support structure (16) with a recess portion (18) for receiving a correlatingly formed plug-in element (20) along an axis of insertion (E); wherein the recess portion (18) is formed so as to extend at least to an intake opening (22) of the doll (14); a pivot means (24), which is pivotable about a pivot means axis (S) in order to at least indirectly actuate the eyes (12a, 12b) at least depending on a pivoting position of the doll (14); an eye actuation arrangement (26), which is pivotable about an eye actuation pivot axis (A) in order to at least indirectly actuate the eyes (12a, 12b) at least depending on a rotational position of the plug-in element (20) fitted in the recess portion (18). In this respect, the present invention furthermore relates to a plug-in element (20), an eye actuation set (52), a doll head (54) and a doll, which enable a greater scope of eye actuation.