Abstract: A computer program product includes program code, stored on a machine readable medium, or provided in the form of a propagated signal, wherein the program code, when executed on a computer system, implements a bonus system, and allows the implementation of bonus programs, wherein several bonus program partners can participate in a bonus program. Bonus program members can collect bonus points during transactions with a bonus program partner, wherein the program code allows a customization of various bonus system functions through rules through a central interface.

Abstract: A computer program product comprising program code, stored on a machine readable medium, or provided in the form of a propagated signal, wherein the program code, when executed on a computer system, implements a bonus system, and allows the customizable establishment of bonus programs. Several bonus program partners can participate in a bonus program. Bonus program members can collect bonus points in transactions with a bonus program partner. The bonus program comprises the following functions: defining, activating, and deleting a bonus program within the bonus system; defining individual bonus program properties and bonus program rules; defining, activating, and deleting bonus program partners; settling with bonus program partners; and establishing properties of bonus program accounts.