Patents by Inventor Marla Loper

Marla Loper has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for cleaning television viewing measurement data
    Patent number: 8549551
    Abstract: A system and method for cleaning television viewing behavior data collected from set top boxes by detecting and correcting various problems that can occur in the viewing data. Three problems that may be detected and corrected by the system include: overflows of memory buffers; inclusion of non-human generated tuning events; and presence of clock offsets. After cleaning the television viewing behavior data, the cleaned data may be used to analyze audience viewing behavior in a manner that achieves a higher degree of accuracy than can be achieved by using uncleaned television viewing behavior data.
    Type: Grant
    Filed: July 6, 2012
    Date of Patent: October 1, 2013
    Assignee: Rentrak Corporation
    Inventors: Kim Hadfield, Amir Yazdani, Aaron Harsh, Marla Loper, Michael Vinson
  • SYSTEM AND METHOD FOR CLEANING TELEVISION VIEWING MEASUREMENT DATA
    Publication number: 20130014147
    Abstract: A system and method for cleaning television viewing behavior data collected from set top boxes by detecting and correcting various problems that can occur in the viewing data. Three problems that may be detected and corrected by the system include: overflows of memory buffers; inclusion of non-human generated tuning events; and presence of clock offsets. After cleaning the television viewing behavior data, the cleaned data may be used to analyze audience viewing behavior in a manner that achieves a higher degree of accuracy than can be achieved by using uncleaned television viewing behavior data.
    Type: Application
    Filed: July 6, 2012
    Publication date: January 10, 2013
    Inventors: Kim Hadfield, Amir Yazdani, Aaron Harsh, Marla Loper, Michael Vinson