Abstract: Systems and methods which assist a parent entity in directing an agent entity toward a desired course of action are provided. Embodiments may include one or more data processing devices which compile data for the parent entity regarding the agent entity. Such data may include any number of metrics relating to the actions of an agent entity such as types of transactions processed by the agent, information corresponding to the specific details of the transactions, information pertaining to the agent entity itself (such as location information, transaction volume information and the like), data corresponding to the employee facilitating the transactions, etc. The compiled data may be used by the parent entity to create an incentive program in order to incentivize an agent entity to modify behaviors or to reward observed behaviors.