Abstract: A method for engaging in electronic commerce over the Internet, comprising the steps of: programming a first electronic mail (e-mail) message to include: a description of at least one product available for sale by an electronic commerce (e-commerce) site; a shopper selectable indicia for indicating that the shopper has chosen to purchase the at least one product; and, a shopper activatable link back to the e-commerce site for transmitting a second e-mail message including the shopper's choice to purchase the at least one product; transmitting the e-mail message over the Internet to at least one potential shopper; and, in response to receiving the second e-mail message transmitted back to the e-commerce site by activation of the link by the at least one potential shopper, consummating the purchase of the at least one product by the at least one potential shopper.