Abstract: A method and apparatus for introducing gradual changes to an audio signal so that the changes are subliminal. The changes can involve tempo and volume, for example, and can take the form of a gentle gradient having ever increasing/decreasing ramp-like changes over a sufficient duration, or a more complex program involving several gentle gradients. In the preferred embodiment, an enhanced audio play-back device such as a portable audio cassette recorder can be programmed to subliminally alter the characteristics of a standard pre-recorded tape containing music, for example. As a motivational tool during walking, jogging or other repetitive exercise, the tempo is gradually increased over a period of time to encourage a corresponding gradual (and subliminal) increase in physical exertion by a user whose rate of movement is proportional to the tempo of the music.