Patents by Inventor Martha Ernst

Martha Ernst has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Customer relationship management business method
    Patent number: 6915270
    Abstract: A loyalty suite business method is described for building profitable customer relationships. The method is based on a combination of Customer Relationship Management (CRM), Business Intelligence (BI) and Customer Value Management (CVM). The structure of the method is based on an engagement model, followed by phases, activities, tasks, work products and technique papers. The Loyalty Suite approach takes a customer-centered view and integrates CRM operational processes, customer collaboration touchpoints and CRM analytical processes. This results in identification of factors which engender loyalty from a customer perspective. This then determines the enablers and capabilities needed by a client enterprise seeking to deliver customer value.
    Type: Grant
    Filed: November 28, 2000
    Date of Patent: July 5, 2005
    Assignee: International Business Machines Corporation
    Inventors: Howard Young, Cynthia Adiano, Navin Enand, Martha Ernst, Harvey Thompson, May Sun Zia