Abstract: A self-indexing television program guide and advertising medium with printing on both surfaces of a sheet with the sheet provided with precreased foldlines in predetermined locations with a laterally extending first foldline located a small distance about the page center to leave a laterally extending third indexing strip at the lower edge of the back surface of the sheet when folded about the first line, a third program printed on the back surface for each day of the week, second and third aligned foldlines located above the center of the lower edge of the sheet when folded above the first line leaving a second indexing strip with a second program containing weekday, Saturday and Sunday features, and a third program on the exposed surface of the sheet when folded above all of the foldlines containing programs of specials, sports and movies with the programs interrelated so that a user moves from said first to said second to said third program for progressively detailed program information and advertising inf